UX / UI
The objective of this product is to create a digital space for NYC performance musicians to network with fellow musicians, establishing meaningful relationships that lead to contracted work.
What started as an idea to create a “LinkedIn” type of social network for musicians to find work quickly pivoted to resemble a product more along the lines of a dating app. Through user interviews and research, it was apparent performance musician jobs are created by word of mouth and recommendations.
The purpose of this video is to educate merchants about recommendations and to get them excited about the value of accepting American Express. By using the hand-drawn element of the relationship device as a theme throughout the video, we help convey the reciprocal relationship between American Express and small businesses.
Small Business Saturday (SBS) is an event following Black Friday every year in November created and partnered by American Express. By way of email and a printed brochure, Amex helps merchants prepare for the big day with SBS merch including pens, balloons, banners and more. These communications also educate on how the merchant can prepare by letting Card Members know they accept American Express, and by promoting the use of the Shop Small Map, so Card Members may be recommended to shop with their business.
Various collection of illustration, animations, and logos made for branding, email, web, and print.