HERENYC

The objective of this product is to create a digital space for NYC performance musicians to network with fellow musicians, establishing meaningful relationships that lead to contracted work. What started as an idea to create a “LinkedIn” type of social network for musicians to find work quickly pivoted to resemble a product more along the lines of a dating app. Through user interviews and research, it was apparent performance musician jobs are created by word of mouth and recommendations. 

Problem Statement

Performance musicians need a way to network with other musicians because jobs are created by word of mouth and recommendations.  

Potential Competitors

Playbill

This website posts jobs not only  for NYC performance musicians, but also for actors. Job postings are mostly for actors. You can find a lot of national tours here.

Backstage

Backstage is a resource used by musicians, stage managers, and tech crew to look for work. It has a paid membership.

Facebook

Insights from this platform’s UX/UI may prove to be very useful. Musicians are currently using facebook groups
to find work.

LinkedIn

LinkedIn is not really used by musicians, but has a lot to offer on how to  build a database of talent that can be accessed by recruiters (in this case contractors).

Feature Comparison Matrix

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Competitive Map

Competitive Map.png

Comparitive Analysis

Today Tix Splash Screen 

Drooble Intro 

Meetup Group Page 

Maestra MD Facebook Group 

User Interview Affinity Map

User Personas

1/2
Here User Flow.png

User Flow

Minimum Viable Product (MVP)

Feature Prioritization

An application that allows NYC performance musicians to virtually
meet and network with other musicians in the area to find work.

mvp.png
feature prioritization.png

Key Screens

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Usability Testing: Wireframes

After performing usability tests with paper prototypes the first iteration of wireframes were created. Users experienced confusion using the discovery screens and messaging. Most did not make it to the playing demo screen.  After initial testing, we found it necessary to flush out the interface of the prototype a bit further using imagery and create a more realistic messaging experience in order to clean up the user flow. Given the fast pace of this project, we moved into testing with a medium fidelity prototype. 

Home 

Discover 1 

Mimics dating app, so users are familiar with the  interface 

Add Imagery to encourage swiping through the carousel of musicians 

Discover 2 

Profile 

Message 

Create a more realistic messaging experience using timed transitions between screens 

User tends not to read because they are not engaged in sending the message, so they are unable to complete the task 

Add Attachment Pop-up 

Playing Demo Selection 

Sent Message 

Medium Fidelity Prototype

In this iteration of the prototype, we added a splash loading screen, grayscale imagery, a "typing" animation, and a more extensive profile to interact with. Users were more inclined to swipe through the carousel of musicians but showed hesitation when trying to view a musician's profile. They are also still experiencing some confusion in the messaging experience caused by the reply "Sure Thing!" This step is unnecessary and because the user in this scenario is not able to type their own thoughts they get lost. It's best to remove this screen and allow the user to answer Brian's reply by sending the playing demo. Users are aesthetically pleased by the UI and are excited for the development of the app.

Need to improve the usability of the musician carousel. Try an intro screen. 

This step should be removed. User misses the step presented here and rather than tapping the send button or  the add button they close out of the messaging experience and look for another way to send a playing demo 

Added radio buttons as a familiar way to select a playing demo to send 

High Fidelity Prototype

With this iteration of the prototype, we removed the extra step in the messaging experience to make it feel more realistic and less confusing. We also added color, an intro, and usability education screens.
Additional Features:
  • Sample music will play on the discovery pages (similar to swiping through stories on Instagram, the user may decide to mute sound).
  • User may add media and access the message board from the home screen.
  • User can share playing demos and the like from the media grid on their own profile page.
  • User can send video, images, share attachments, websites and also provide availability within messaging experience.
HERENYC

 

The most recent iteration of the prototype includes an onboarding experience. Upon further development, additional features will be mapped and usability testing will continue. We will take a step back and interview additional users, monitor potential competitors, and begin to build information architecture and a style guide.

 

There is a proven need for a digital networking solution in the performance musician industry. We aim to make networking for musicians easy and enticing because if you can make it HERE, you can make it anywhere.